If you were asked what drives your census and revenues in your assisted living, independent retirement or memory care community and makes you successful as a senior living provider, what would be your answer? Does a balance sheet or P &L give you the strategic data needed to keep your census up? Does your Accounts Payable help you to stay on top of resident care? Or does tracking depreciation of fixed assets generate move-ins?

While accounting related analysis is important, even a CFO would agree it’s not what keeps your move-ins on track or helps you provide quality resident care. Marketing and resident care are critical to your success, and yet, ironically their importance isn’t always reflected when software’s selected for these departments.

Your assisted living software need to be able to track and report demographics, decision making factors, lead source, referral trends, build relationships, and easily generate reporting to identify trends and what’s producing the desired results – or not. Resident care means not only managing assessments and care plans, but also staffing needs, cost of care, medications, and more. And if your software’s not doing these things for you in a way that’s producing benefits of increased census, revenues and better resident care, what’s the point?

If you’d like to get back to the basics and focus on what’s helped so many retirement and assisted living providers increase their census and revenues, and enhance their resident care

In the beginning there wasn’t assisted living software, since it wasn’t that difficult to fill an assisted living community. The economy was booming, overbuilding and saturated markets didn’t exist since assisted living was a relatively new industry, and investment dollars were rolling in, providing ample funds for operations and development of not only assisted living but also independent retirement and Alzheimer’s communities.

That was then. Now, assisted living software has become much more important for maintaining and increasing your census. The economic downturn and cuts in government subsidies has affected the census of most senior housing and long term care providers, making the right mix of staff, strategy and systems even more important, especially for independent living and assisted living providers.

During my time in the senior living industry, I used Move-N Software because it was designed to help me achieve my census goals. I needed certain information to help me create effective marketing and sales strategies and give me a complete picture of what was affecting my census – did we have enough leads, were we doing follow up and marketing, why did residents move-out, and more. When I was asked why census was down, or to explain decisions, data on ROI, trending, reasons why leads were lost, what strategies were being implemented to increase conversions, I had answers.

If you’d like to learn more about what Move-N Marketing Software can do please contact me at JGG@Move-N.com, or call 817.282.7300.