Census this March continued its downward trend, dropping almost 5% from the same time in 2020. The downturn was also reflected in room revenues, with a decline of 17% and reduction in cash receipts of over 19%. Care fee revenue was up slightly, while other ancillary revenues have continued to decline. The good news is that lead volume is recovering, up over 30% from March of last year. Tours also increased, up by almost 85%, and the days to convert leads once they have toured dropped again, by almost 24%. Move-ins in March improved by over 21% and move-outs were down by 22% compared to the same time last year. Outreach also showed an increase, which for those using Move-N’s Marketing Automation, can continue to be increased and easily sustained, without adding FTE’s.
These graphs contain year over year comparisons for 2019, 2020 and 2021. Please note that 2019 figures are year over year comparison to 2018.